Search volume nonsense?

**aZooZa** · 17-02-12, 02:38 AM

Take a look at this:

Google exact UK LSV:

bouncy castle hire: 18,100 (broad = 135,000)
gloves: 6,600 (broad = 823,000)
marquee hire: 18,100 (broad = 110,000)
scarves: 8,100 (broad = 368,000)

Bing "GB" search volume (according to their API instructions):

bouncy castle hire: 934
gloves: 66,392
marquee hire: 1,275
scarves: 21,596

What makes the most sense to you given the time of year? Is Bing giving broad results rather than exact? I know Google is a 12-month average, but does this make the figures more accurate?

Can you interpret this Google graph in relation to the above?

Screen Shot 2555-02-17 at 11.04.27 AM.png

wb · 17-02-12, 03:43 AM

Just in case you didn't know, there is an easier way to get the monthly figures from GKT.

If you click the 'download' button after the results have loaded, it will give you a CSV file which includes them.

It does seem to vary with accuracy, although I've generally found it to be quite good recently (not forgetting to take into account that you'll normally only get ~40% of the exacts if you're in the number one spot).

**aZooZa** · 17-02-12, 03:56 AM

Thanks Matt - I was editing my post (problems with image settings) while you were posting. I'm still not convinced by the Google figures - the relationship between castles and gloves in November 2011 seems strange to me.

Simon understands this better than I do as he's had to program it on DCE (where we now use Bing); but I think the subject of search volume is a very important one and should be discussed and debated at length, given that it's a primary factor in valuing domains for sale. I'm sure there are plenty of others like myself who need an education in this.