A great article in the mail about social marketing......

"A man called Thomas Cook, a holiday firm without a sense of humour, and how a small company scored a PR victory over the travel giant thanks to Facebook"

http://www.dailymail.co.uk/news/arti...-Facebook.html

Does anybody here have experience of using social media for marketing ?

I'm not talking about getting a squillion pointless twitter followers, experience of creating a meaningful campaign.