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  1. #1

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    Google at it with exact matches

    http://searchengineland.com/low-qual...-target-134889

    I see doom sayers on acorn think it is a bad thing for exact match domains?

    The princple still remains no matter how much people want to believe it, Google can not get rid of exact match domains without losing their own customers. If they could, don't these people think that Google would have been charging for it already?

    I personally think this article relates to things like people sticking words on the end of EMD, such as Greywingdomains.co.uk and trying to rank for "Greywing", not Exact match domains with the emphasis being on the "Exact" part.

  2. #2
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    Google Attacking EMDs

    Edit: I hadn't seen your post when I made this Graeme and I've merged the two threads.

    I think that the "EMD bonus" in the SERPs has been declining for a while, but looks like Google is attacking them head first now. From Search Engine Land this just came out:

    http://searchengineland.com/low-qual...-target-134889

    The head of Google web spam fighting team Matt Cutts announced on Twitter that Google will be rolling out a “small” algorithm change that will “reduce low-quality ‘exact-match’ domains” from showing up so highly in the search results.
    It's not really clear to me what Matt Cutts means by "low quality." From this:

    http://twitter.com/mattcutts/status/251813377175875584

    domain names hoping to game rankings, e.g. buycheapviagraonline.info. That's less likely to rank highly for [buy cheap viagra online]
    Perhaps it is .info and the lower quality extensions that will be hit? Or perhaps it is long EMDs? The example is 4 words long.
    Last edited by atlas; 29-09-12 at 03:01 AM. Reason: merged 2 threads

  3. #3

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    Matt Cutts the guy that rolls out in public and rolls back in private, penguine got rolled back on the quiet. But again and I refer to this in a previous blog posting that Why is he telling people how to bypass the changes he has just made?

    If he wants natural SEO, then why is he telling people about the changes he is making? Does he think that the average business owner is going to change the url over this? Nope of course not, the only people that are going to change their strategies are the exact people he is trying to stop. It is almost as if you couldn't make it up with this guy.

    He is more interested in his own importance then sorting out issues like the "Payday Loan" chaos that has been going on for the last 5 months.

    ---

    With regards the exact match the opinion on what people think can rank with exact match varies quite a bit. Some people think that a one page site on something like "PaydayLoans.co.uk" will rank for for "payday loans". It won't and never would have, but some people see it as a sign that EMD is dead.

    It is still the same, good content plus EMD equals ranking. Those going round now saying EMD is dead because their one page minisite using EMD and copied content has disappeared need to look again at their business model.

  4. #4

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    I was trying to find it and knew I'd mentioned it before, just found it. This is what I wrote back in June, http://www.that.co.uk/that-blog/exac...er-really.html

    But specifically this bit.....

    Some people will say that they can, well I beg to differ. In my opinion they can't take that risk. If a person searches for a term and the exact match domain appears in the search results, no harm done and the person selects a site they like the look of.

    However if a person knows which site they want to find and Google doesn't produce it in its search results, that user now starts to think that Google isn't doing its job. The thought that Google isn't doing its job is the beginning of users questioning the accuracy of Google and trying other search engines.

    So does Google take the chance or does it just include the EMD?

  5. #5
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    Well, my websites definitely got hit. I wouldn't consider them "low quality." Rankings seem to have dropped 2 or 3 places, so not a bloodbath, but still very frustrating.

  6. #6

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    Best advice I can give anyone mate is to just ignore Google completely, build your sites like they do not exist. Never ever develop a business plan that relies on Google's traffic in future. That includes buying domain names that you think would rank in Google, at least at the prices you would pay thinking they will rank.

    Certainly don't change any of your sites that have taken a hit, leave them a month and wait for the roll back from Google. Google are currently doing what Coke did in the 80's, it is them that is panicking.

  7. #7

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    Just checked a handful of EMDs I have adsense + content on, with sod all links or the like - quite spammy really - and no change.

    Adsense rev seems like its normal as well.

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    Quote Originally Posted by rob View Post
    Just checked a handful of EMDs I have adsense + content on, with sod all links or the like - quite spammy really - and no change.

    Adsense rev seems like its normal as well.
    Rob

    I know of one of your sites that is informational and can see that it still ranks. Are any of the sites you mention product related?

    Stephen.

  9. #9
    atlas's Avatar
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    Quote Originally Posted by rob View Post
    Just checked a handful of EMDs I have adsense + content on, with sod all links or the like - quite spammy really - and no change.

    Adsense rev seems like its normal as well.
    AFAIK, the update has only rolled out in the US and not in the UK yet.

  10. #10

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    It has in the UK mate, I lost about 3-4 very poor ones all on the same day, they hadn't been updated in months if not years so no real loss. Noticed competitors in my EMD field take a hit, which is always nice.

    Funny examples are starting to be reported now, Pregnancy is one. Seems to be a fully active site with normal back links etc and been smashed.

    For the first time yesterday I found something easier in Bing than I did in google, I actually gave up in google and found what I needed on page one of bing. Wasn't even a EMD I was looking for.
    Last edited by GreyWing; 01-10-12 at 03:44 AM.


 

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