Ty
09-05-12, 06:35 PM
One of the things that I've seen a lot over the past couple of years is the argument that apps and the like will signal the end of the era of domains, since "traditional" apps are domain independent and people use them direct from iPads / iPhones / Smartphones and tablets without recourse to the "traditional" internet.
As such it was interesting to read an update on the BBC website about the FT shutting down their AppStore apps completely in favour of their 11 month old HTML5 "web app" subdomain app.ft.com.. http://www.bbc.co.uk/news/business-17931814
One quote from the article was:
And a lot of brand names don't like being part of someone else's ecosystem because they lose control of pricing and subscribers. The Financial Times recently announced it will shut off its iPad app completely following the success of its HTML5 web page.
This is a trend that is likely to snowball within months.
As context, the FT recently (12th April 2012) announced that they have passed 2 million users for their web app making it more successful than their traditional AppStore app ever was: http://aboutus.ft.com/2012/04/12/ft-web-app-hits-two-million-users/#axzz1uOFGMEbk
Any views or opinions would be interesting - do you think smartphone publishers will move back to domain based services or are stand alone apps here to stay?
As such it was interesting to read an update on the BBC website about the FT shutting down their AppStore apps completely in favour of their 11 month old HTML5 "web app" subdomain app.ft.com.. http://www.bbc.co.uk/news/business-17931814
One quote from the article was:
And a lot of brand names don't like being part of someone else's ecosystem because they lose control of pricing and subscribers. The Financial Times recently announced it will shut off its iPad app completely following the success of its HTML5 web page.
This is a trend that is likely to snowball within months.
As context, the FT recently (12th April 2012) announced that they have passed 2 million users for their web app making it more successful than their traditional AppStore app ever was: http://aboutus.ft.com/2012/04/12/ft-web-app-hits-two-million-users/#axzz1uOFGMEbk
Any views or opinions would be interesting - do you think smartphone publishers will move back to domain based services or are stand alone apps here to stay?