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Mojoco
22-10-12, 12:59 PM
A great article in the mail about social marketing......

"A man called Thomas Cook, a holiday firm without a sense of humour, and how a small company scored a PR victory over the travel giant thanks to Facebook"

http://www.dailymail.co.uk/news/article-2220016/A-man-called-Thomas-Cook-holiday-firm-sense-humour-small-company-travel-giant-thanks-Facebook.html

Does anybody here have experience of using social media for marketing ?

I'm not talking about getting a squillion pointless twitter followers, experience of creating a meaningful campaign.