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View Full Version : Bing vs Google search results "Pepsi challenge"



Mojoco
11-09-12, 11:27 PM
Bing ran a "pepsi challenge" providing two sets of search results side by side, one set from Bing and one from Google.

Looks as though Bing shot themselves in the foot, the majority of users chose the Google results and the test has been pulled !


http://www.ibtimes.com/articles/381945/20120907/bing-google-microsoft-pepsi-challenge.htm

GreyWing
12-09-12, 02:42 AM
Wonder what happened their for Microsoft to make such a big error of judgement in issuing a challenge they weren't sure they could win or why the results were different from their own tests...

Heads will roll for this I imagine, maybe they have been taking pr lessons from Nokia.

Mojoco
12-09-12, 11:23 AM
Exactly, you would have thought the blind testing would have been proven in their favour behind closed doors, before they dared to BingItOn !